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PUSH Industries, Inc. was formed in Irvine, California in an 800 sq. ft. warehouse. The company was founded by Darren Murphy, a long time cycling/motorcycle enthusiast and suspension geek, as a way to combine his two passions. The goal? To provide industry leading customer service and provide consumers with the same level of product that is available to world class racers. Using National and World Champion Eric Carter and riders from the Turner Honda Racing Team, PUSH quickly established itself as the premiere suspension tuner for North America.
In 2006, PUSH supplied SantaCruz Syndicate race team riders Steve Peat and Nathan Rennie with custom tuned FOX coil and air shocks. The year 2006 also found PUSH expanding into CNC manufacturing. Starting in late 2006, 100% of all machined parts have been designed, engineered, and manufactured in house.