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Straight outta Idaho and rider owned, deity has got to be the most bad-ass bike company to come out of Idaho ever.  Who hasn't dreamed about being able to design and sell bike parts as a way to make a living?  If you've followed the bike industry long enough you'll know that many have tried and many more failed.  But the good folks behind deity pulled it off, and manage to continually improve on their great products year after year keeping them fresh and at the forfront of bicycle component manufacturers.  Joyride Cycles couldn't be happier to be neighbors (relatively speaking) with deity, we have the privelage of getting product re-stocked quickly, which means you don't have to wait days or weeks to get your goods.  

Joyride normally stocks a variety of deity handlebars, stems, and pedals.  We pre-order frames, saddles, and seatposts.  Expect just a one-day wait for pre-orders.  Receive 10% off when you purchase a full deity component build using our snazzy builder here...


2 Results
Deity Decoy Flat Pedal

uper thin 17mm profile | Incredibly light minimalistic design | Concave design for exceptional grip | DU Bushing and Double Micro Sealed Bearing system | Extruded and CNC Machined from 6061 T6 Aluminum | 8 allen pins per side keep your feet glued | Non-screw style allen pins keep your threads from… [more]

Deity Compound Flat Pedal

Incredibly lightweight Injection Molded Nylon Fiber Composite Body | Replaceable Cr-mo Pins | Super thin profile | DU bushing and double micro sealed bearing system | Not the average plastic disposable pedal...the Compound pedals are fully sealed, rebuildable, thin, and offer the same grip as a… [more]

2 Results